NUTRIVET was founded in 2011 by three professionals at the height of their careers in the industry: two veterinarians and an agricultural engineer.
In our early years, we brought the world's proven nutrition technologies to the Turkish producer. As the distributor of pioneering companies such as AB Vista and Celtic Sea Minerals, we went into the field not with a promise, but with solutions backed by scientific data. This was the principle we embraced from day one: everything we said would have a source behind it.
But carrying a good product was never quite enough for that first curiosity that drove our founders. In 2015, we moved into our first production facility, and in the years that followed, we earned our ISO 22000:2018 certification for it — the first formal proof that, for us, quality was not a slogan but a documented system.
The next nine years were years of deepening in the field. We grew step by step in the poultry and ruminant sectors; we analyzed the industry's needs, provided technical support, and came to understand the economics of the herd and the real needs of the farm at close range. This experience gave rise to our own brands: we created the Bovimate product line and the Vistabuf brand for farm solutions. We were no longer a company that only carried — we built.
2024 marked the boldest turning point in our story: we decided to become a manufacturer. Our founders' original desire for "a different perspective" had now matured into something ready to become a facility, a laboratory, and an R&D culture. We transformed the space beside our facility — used for years as a warehouse — into a brand-new production plant, and we placed R&D at its center. Using liquid and innovative production technologies, we began manufacturing products whose formulas were developed in our own laboratory — becoming a company that controls every stage of a product, from idea to shelf.
In the same period, we broadened our horizons. We carried the scientific discipline we had built up over the years on the farm into the home, to cats and dogs: our health-support products gave rise to the Catmate, Dogmate, and Petmate brands, and our treats to the Creamy and Cubee lines. On the professional side, we launched ATEX, usable across species, and Soymin, dedicated to ruminant anionic feeding. The liquid line we established added a new dimension to our portfolio: with it, we began producing the liquid forms of ATEX and the HAURIN 27 brand. Finally, we further strengthened our portfolio with the 2GAMMA and Resco distributorships.
Today, NUTRIVET is a company that doesn't just carry evidence — it produces it. We are present across Turkey and reach beyond our borders. Across a broad range that runs from the cat's bowl to the dairy cow's ration, and from poultry to aquaculture, we work by the same principle throughout: let every product have a mechanism, a source, and a safety assessment behind it. Our story began in 2011 with a question from three people; today it continues with a science-based manufacturer that develops its own formulas and produces them in its own facility.
To be the manufacturer that comes to mind whenever the phrase "the product with evidence behind it" is spoken — across every field of animal nutrition, from the farm ration to poultry and fish diets, all the way to the cat-and-dog bowl.
We see our journey from distributorship to manufacturing not as a destination, but as a beginning. Our goal is to carry the formulas born in our own R&D laboratory beyond our borders, and to make the demand for a mechanism, a source, and a safety assessment behind every claim not the exception, but the standard of the industry.
To sustain, in every new formula, that first curiosity that looked at the products on the market and asked, "could there be more to this?"
To develop scientifically defensible products grounded in each species' unique physiology and safety limits. To bring together the farmer's herd economics, the veterinarian's clinical confidence, and the pet parent's peace of mind in the same product. And never to compromise on our founding principle: that everything we say has a source behind it.